Each organizational challenge is unique, like a snowflake… The question is how best to get results in each situation.

Cost of Disengagement

Motivational Factors

The Competitive Edge

Engagement Strategy

Your organization probably conducts numerous surveys that touch on customer, employee, supplier and community engagement: the question is how well you are using your engagement surveys to create actionable plans and to lay the groundwork for a more sustainable, integrated model to maximize performance and prevent future problems.

Whether you already have engagement surveys in place, or need to better understand how to translate engagement into results, Engagement Partners can make things happen.

Cost of Disengagement

Current research from Gallup and other leading research companies shows that approximately 70 percent of employees are disengaged and almost 20 percent of these are actively disengaged. Similarly, according to the latest American Customer Satisfaction Index research, general consumer satisfaction with the average organization is under 80 percent. Gallup estimates that disengagement costs the U.S. economy nearly $400 billion a year and no one has yet estimated the cost of disengaged customers.

[ return to top ]

Motivational Factors

Customers and employees are motivated by different intrinsic and extrinsic factors. Many employees come to work to collect a paycheck and do the minimum to get by, often creating an impediment to improvements and a negative influence on company culture and employee motivation. They may see opportunities to improve a system or process and not bother to share them. Large numbers of consumers feel little loyalty to companies, and are far more likely to malign a company to multiple people than praise it.

If you feel your organization could do a better job of translating engagement data into action, you’re not alone. The challenge of implementing an engagement strategy that motivates people to improve their performance often involves breaking down organizational silos and political issues that can tie the hands of even the best-meaning executive or manager.

[ return to top ]

The Competitive Edge

What’s different today is that engagement has become a competitive edge that growth-oriented organizations can no longer ignore, which is why more and more companies are committing significant budgets to conducting all sorts of engagement studies. The question is: how to translate the survey and poll results into tactical, measurable plans with strategies, plans, actions, timelines, and results measures?

Your engagement studies and other data can provide information you can use to identify specific engagement problems and identify the right solutions. By analyzing data and using a simple process known as the “nominal group technique” with representatives from your key audiences, you can identify:

  • What is causing the engagement problem
  • How that problem is affecting performance
  • The potential inter-relationships with other audiences, if any
  • The appropriate tactical response and methods of measurement
  • The appropriate long-term response to create an "engagement culture," if desired
  • The tactical game plan and the assembled team in charge of making it happen, whether internally or externally sourced.

Each engagement situation is different. Improving results can require a solution that involves over a dozen tactics working together. Your challenge or opportunity might touch other audiences in a way you need to consider. Your organization will want to know how it is going to translate the lessons of your data into measurable actions; at what cost, and with what return on investment.

Engagement Partners provides easy-to-implement recognized industry tools that can help rapidly build consensus and communication around engagement between management in different areas of your organization.

You may already have the data and institutional knowledge to identify the problem or opportunity. The challenge is what to do to address it. That’s the role of Engagement Partners.

[ return to top ]