Top Engagement Research Studies and Associations

Many research studies prove that companies with engaged employees, channel partners and customers, enjoy performance improvement gains and exceptional business results, as compared with their competitors that do not. Here are brief descriptions and links to top whitepapers about engagement:

The Economics of Engagement
The cost of employee disengagement to U.S. companies in terms of lost productivity, accidents, theft, and turnover is estimated to be as much as $350 billion per year by Gallup. Disengaged workers are often absent (even when they are at work), disconnected, and often pessimistic about change and new ideas. They have high rates of absenteeism and tend to negatively influence those around them. Engaged workers, on the other hand, are significantly more productive, interact more positively with other employees and new hires, and are much more likely when they interact with customers to create relationships that generate loyalty and increased business. This white paper looks at the best measures available for building engagement among employees along with looking at the ROI for investing in those measures as a way for managers to demonstrate the economics of engagement to top executives.

Human Resources and Marketing: A Missing Link?
This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that do not.

Internal Marketing Best Practice Study
Internal Marketing (IM) is a new and emerging discipline that is practiced in multiple companies under different names. Whether called internal marketing, employee engagement or internal communication, the concept is the same: to align, motivate and empower employees at all functions and levels to consistently deliver positive customer experiences that are aligned with the firm’s organizational goals.

Internal Marketing Best Practices
A growing body of research amply demonstrates there is a link between internal marketing and profitability.* The 2006 Internal Marketing Best Practices study identified the six key characteristics that drive successful internal marketing programs. Conducted by graduate students of the Integrated Marketing Communications department at Northwestern University, the study shed light on strategies and tactics that align, motivate and empower employees – at all functions and levels – to consistently deliver a company’s “brand promise,” which, in turn, helps businesses reach their goals.

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